Head of Individual Giving- Blue Cross, Burford, Oxfordshire

The Individual Giving team is central to driving supporter acquisition and income growth at Blue Cross, excluding major donors, community, and events. The functions of the team are Supporter Acquisition, Donor development, Supporter stewardship and Legacy marketing.

We offer the public a range of opportunities to engage with and join Blue Cross and build long term relationships through propositions and products including Regular giving, lottery, raffle, cash appeals, lead generation, support with writing your Will and Pet Peace of Mind, a service that allows pets to be taken care of if the supporter passes away.

As our of Head of Individual Giving, you will have three direct reports and be responsible for a team of nine with an income budget of approx. £7m and an expenditure budget of c.£3.5million.

You will be responsible for ensuring that the team profitably recruits, develops, and retains individual supporters of Blue Cross with the goal of maximising the value of their relationship. Including that an increasing proportion go on to leave Blue Cross a legacy.

About you

You will be a highly experienced and successful direct and digital marketer, with an exceptional track record of leading, motivating and inspiring a team in a similar sized organisation with comparable reach and complexity.

With your supporter-centric approach, you will understand supporter motivations, and be committed to improving supporter experience and donor loyalty.

You will have the drive and ambition to innovate as well as continuously improve existing activities.

In addition, you will:

• be used to working to financial targets, able to optimise your expenditure budgets, prioritise your workload and meet deadlines.
• have experience of line management and influencing others to deliver on ambitious income targets.
• have great project management skills and experienced in managing multiple projects utilising both internal and external resources to deliver complex campaigns. Good with detail and quality control.
• the ability to keep calm in a busy and time critical function, you will be able to provide support and keep things on track when under pressure.
• excellent communication and interpersonal skills are vital due to the sensitive nature of some of the legacy activity
• forge strong relationships across the organisation and externally to optimise all opportunities.
• have a flexible in attitude, willing to travel occasionally, able to stay away from home from time to time and fulfil occasional evening and weekend work commitments.
• be good with people at all levels, confident, positive, and enthusiastic, a team player and showing support, tolerance and understanding of supporters and colleagues.

It would also be great if you had:

• experience in Direct or Digital Marketing on either agency or client side and managing DM or Digital agencies and media buyers
• financial management experience: ability to plan and monitor expenditure budgets and review and report income targets
• experience of line managing and leading fundraisers and developing income streams successfully
• understanding in how to engage customers or supporters and improve overall supporter experience
• about legislation within direct and digital marketing fundraising specifically the GDPR legislation.
• in depth knowledge of the principles of individual giving fundraising
• Experience of Customer Relationship Management databases, word and excel
• Ability to undertake presentations to external audiences

Want to know more detail? Great! We have attached the job description which hopefully gives you everything you need.

Why Blue Cross?

Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make a difference that we do today. We offer a generous benefits package that includes:

• 30 days annual leave plus bank holidays
• Employee Assistance Programme
• Holiday exchange & enhanced parental leave.
• Annual volunteer days
• Long service awards, starting from 5 years.
• Vast range of discounts across high street stores, insurance services & more

To read more about the benefits Blue Cross has to offer, please visit the ‘why work for us’ page on our website.

About Blue Cross

Blue Cross is one of the UK’s leading animal welfare organisations for animals. We are a charity that supports sick, injured, and homeless pets and care for more than 40,000 animals every year through our rehoming, veterinary and education programmes.

The help we offer includes veterinary treatment, finding loving homes for pets, pet food banks, behavioural advice, support with pet bereavement and education for future generations.

How to apply

Click the apply button below and complete the online application process before the closing date of Monday 8 May 2023.

The interview process will be two stages, second interview dates to be confirmed.

To apply for this role, all candidates must complete the online application process.

At Blue Cross we are passionate about our commitment to diversity, inclusion and removing barriers, should you like to discuss any reasonable adjustments or changes to our recruitment process to support you to be your best then please get in touch. You can get in touch with us either via email at jobs@bluecross.org.uk, via telephone on 01993 825515 or if you would prefer a video call then we can arrange this using Microsoft Teams.

Blue Cross holds inclusion as a core organisational value. We positively encourage applications from suitably qualified, experienced, and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status or pregnancy and maternity. We actively embrace our differences and know that it is our differences that make us unique. You are very welcome at Blue Cross, without the need to hide any part of who you are.

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