VMG CPD Course: Marketing & Client Experience


Do you find setting customer service standards challenging? Not sure how to differentiate your practice from your competition? Want to be better at keeping track of how well your marketing messages are being received, how your clients perceive your practice, or where potential areas of expansion might be? Marketing skills will help with all of these.

This course will introduce you to the principles and practice of contemporary marketing, supported by theories of client attraction and retention, buyer behaviour, and purchase decision-making, to enable you to understand and implement positive, effective marketing in your workplace.

On completing this course, you will be able to:

  • Explain and use the marketing mix and evaluate a range of marketing strategies for your practice
  • Develop and implement recommendations to improve marketing strategies
  • Identify and analyse current and future client markets
  • Appraise your practice’s client experience and make recommendations for improvement

The course consists of preparatory work, a live interactive workshop, self-directed online learning, and real-world coursework exercises to bring your new knowledge and skills to life.  On completion, you will receive a CPD certificate verifying 25 hours of CPD.

Next intakes start: 11 September 2024

Cost: £154+VAT for VMG Members, £190+VAT for Non-Members

Additional information

Pricing options:

VMG Members, Non-Members

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